What the NEW Instagram update means for your business. Starting July 10, 2025, Instagram is officially allowing public posts to appear in Google search results. That means your Instagram posts on Google can now be discovered by clients actively searching for services like yours.

This is a big deal for aesthetic professionals like nurse injectors, estheticians, and medspa owners who rely on visibility to grow.

Why Instagram posts showing up on Google is a game-changer

When potential clients type “Botox near me,” “lip filler specialist,” or “best facial in [your city],” your public content can now show up.

Having your posts on Google helps you:

✨ Boost your organic visibility

✨ Get discovered by new local clients

✨ Double your content’s reach without spending more on ads

Who qualifies to have Instagram posts on Google?

This feature is only available for:

• Business or Creator accounts
• Users over 18
• Public accounts (this won’t work for private pages)

You need to enable it manually

This setting is not automatic. If you want your Instagram posts on Google, you need to turn this feature ON:

How to opt in:

• Go to Settings > Account Privacy
• Toggle ON: “Allow public photos and videos to appear in search engine results”

Once that’s done, search engines like Google will begin indexing your public content.

How to make your Instagram content more Google-friendly

Showing up on Google is about more than just toggling a setting. Here are a few tips to help your Instagram posts on Google stand out:

• Use keywords your ideal client is searching for (e.g., “cheek filler expert in Miami”)
• Include your location in your bio and captions
• Share educational, value-packed content
• Use carousels, before-and-afters, and reels consistently

Let Aesthetic Social Club do the heavy lifting

Inside Aesthetic Social Club, we create ready-to-post content that’s optimized for reach—yes, even for Google.

Our templates include keyword-rich captions, trending hooks, and treatment-specific posts so you can:

• Show up consistently
• Save time on content planning
• Attract dream clients (even when you’re not online)

Final thoughts: Your posts now matter more than ever

Now that Instagram posts on Google are a thing, it’s never been more important to create intentional, optimized content.

Whether you’re just getting started or you’re ready to take your aesthetics brand to the next level, don’t miss out on this visibility boost.

Join Aesthetic Social Club today and get everything you need to show up, stand out, and get booked.

Check out the content club for all the details: Aesthetic Social Club 👇

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